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Parag Milk Foods increases whey healthy protein line with Rs 300 cr investment eyes 25% market reveal through FY28, ET Retail

.Akshali Shah, Manager Director, Parag Dairy FoodsNew Delhi: Parag Milk Foods has extended its own whey healthy protein line under the Avvatar brand name, with a pay attention to customization of the items for the buyers as component of its own brand new advertising method, Akshali Shah, corporate director at Parag Milk Foods claimed in a discussion along with ETRetail.With this expansion and assumptions of the group increasing at a 30-35 per-cent CAGR, it aims to achieve a 20-25 per-cent market cooperate this category by 2027-28. The firm has actually presently set up its whey protein production center in Pune, Maharashtra which gives it an one-upmanship and boosts its own market position, Shah shared.The business has actually put in approximately Rs 300 crore in setting up and also growing its whey healthy protein manufacturing capability.The whey protein category, which currently contributes 7 percent to Parag's general profits, is actually expected to assist 15 per cent in the following 3-4 years. Currently, about one-third of the provider's whey protein purchases stem from e-commerce platforms, providing it a nationwide reach.To satisfy the youth and gym-goers and more take advantage of the growing requirement, Parag Dairy Foods considers to circulate its items by means of contemporary trade stores, focused whey healthy protein shops, as well as online stations, making certain omnichannel availability.This vigorous growth aim at is likewise backed due to the provider's influencer-driven marketing projects as well as its robust circulation network, which includes over 35 depots and also a strong visibility in both traditional and also digital retail.As every the company's Q1 FY25 governing improve, the firm possesses a system of ~ 6200 reps and 682 incredibly stores. It also has an existence in 4.6 lakh retail touch points as well as strives to get to 13-15 lakh contact factors by 2027E.
Posted On Sep 30, 2024 at 09:52 AM IST.




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