.New Delhi: Dependence Retail considers to expand Superdry into the athleisure segment which will put it in direct competitors along with leading sportswear labels like Nike, Adidas as well as Asics.Last year, the English fashion trend brand had actually printer inked a joint venture deal with Dependence Brands for the sale of Superdry's patent resources in India, Sri Lanka, and Bangladesh for u20a4 40 thousand (virtually 405 crore at the time). Superdry's venture right into the athleisure portion in India will definitely be an initial for the company around the world, with many outlets readied to level all over India. At first, the company will certainly market apparel, and eventually shoes after safeguarding BIS qualification." The company has actually been actually working on a retail format for athleisure products, which has actually experienced a surge in demand since the pandemic. It might absorb French store Decathlon also along with huge layout stores, while Superdry sports will be actually mid-size stores," mentioned a shopping center operator familiar with the development.Reliance Retail carried out not react to ET's queries.Sales of leading sports brand names have actually sprinted in the past two years, steered through enhancing recognition concerning exercise and surging need for athleisure wear and tear. With a population of greater than 1.4 billion, India is among the fastest-growing and biggest international markets for sports apparel and shoes companies.Most global companies have been all around in the country for much more than twenty years and also have expanded by means of partnerships along with cricket and other showing off tasks. The latest competitors, nevertheless, have actually been actually placing on their own as comfy lifestyle as well as frequent athletic wear companies. India is observing increasing enthusiasm in sports like kabaddi, football, volley ball, hockey and badminton.Superdry got into the nation in 2012 in partnership along with Reliance Brands, a venture of Reliance Retail Ventures Ltd (RRVL). RRVL has partnerships along with individual fashion brands in segments like high-end, bridge-to-luxury and high-premium and also high-street way of life like Armani Exchange, Burberry, Bally, Canali, Diesel-powered, Gasoline, Hugo Boss, Hamleys as well as Jimmy Choo, Valentino and Balenciaga for the Indian market. Dependence Brands also got plaything seller Hamleys in 2019.
Posted On Aug 3, 2024 at 09:31 AM IST.
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